Google appears to still be blissfully oblivious to its intentional or unintentional (but readily discernible) support for piracy websites. Google supports pirates in a variety of ways, and I will explore a few of them here.
The Motion Picture Association of America (MPAA) has already been critical of Google’s inaction on piracy for years. The first major problem is the prominent visibility of piracy URLs in Google’s search results. Following the classic logic that the best place to hide a body is surely on the second page of search results, the hope of the filmmakers has been that rank and file consumers, at least, might refrain from using rights-infringing sites when they no longer feature in the first few hits on search.
Pure self-interest could be expected to lead Google to the same conclusion: Google sells movies itself in its Google Play store. With every additional illegal option displayed prominently in search results, Google’s own chances of making a sale to an interested consumer recede. Against this background, let’s now see what happens when we run a search on Google for the movie “Black Panther.”
Volker Rieck is managing director of the content protection service provider FDS File Defense Service, which works for numerous rights owners. The company also prepares studies on piracy and supports law enforcement companies with the data it collects.
Volker Rieck blogs regularly on Webschauder and from time to time on the US blog The Trichordist on various aspects of unregulated content distribution. His articles also appear on Tarnkappe.info.